The Real World in VR

At a real estate show today, the company is launching a new feature called Matter Tags, which will let clients drop text, audio and video information into their virtual tours, which can be viewed on the Web or in a VR headset.

“It’s pop-up information,” CEO Bill Brown said in an interview with Re/code. “You can walk into this kitchen and then look at this point to learn something more about that stove.”

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